There are 25 press categories, each with separate Gold, Silver & Bronze awards:

P1) Food, Dairy Products & Beverages

• All types of foods including chocolate, confectionery & snacks
• Milk-based products (cheese, yogurt, ice-cream, butter ..etc)
• Soft drinks, fruit juices, hot drinks (tea, coffee), mineral water …etc

P2) Watches, Jewelry & Personal Accessories

• Jewelry, watches, writing instruments, eyeglasses … etc

P3) Health & Beauty Products

• Perfumes, cosmetics, soap, shampoo, toothpaste, diapers, foam…. etc

P4) Household Care, Furnishings & Appliances (The Home)

• Detergents, paint, air fresheners, insecticides, adhesives, gardening equipment, household cleaning products and services….etc
• Refrigerators, washing machines, televisions, receivers, heaters, boilers …. etc

P5) Personal Consumer Electronics & Mobile Handsets

• Mobile telephones, Personal digital devices (music players… etc).
• Personal Computers & Accessories.

P6) Business & Industrial

• Office Products & Services (automation products, stationary… etc).
• Industrial equipment & services (heavy machinery, building materials … etc).

P7) Telecommunications Services

• Telecom Operators: Mobile (pre-paid & post-paid) & Fixed- line.

P8) Internet & Mobile Data Services

• Internet Service Providers, On-line content (websites) and services.
• Data content providers.

P9) Automotive & Automotive Services

• Cars, commercial vehicles, tires, car hi-fi, lubricants and all parts

P10) Airlines, Transport & Shipping

• Commercial airlines, courier, cargo & shipping

P11) Tourism Services

• Travel agencies, car rental agencies, public & private tourism initiatives.

P12) Hotels & Hotels Outlets

• Hotels, hotel restaurants, health facilities & other hotel outlets.

P13) Restaurants & Entertainment Outlets

• Restaurants, fast food outlets, coffee shops, cinemas… etc

P14) Events, Conferences & Exhibitions

• Cultural events, sports events, conferences, fairs & exhibitions …etc

P15) Media & Leisure

• Advertising for films, magazines, books, newspapers, TV shows, games, Video titles and more.

P16) Clothing, Fabrics & Footwear

• Retail fashion, ready-to-wear clothes & accessories, fabrics
• Shoes & Footwear

P17) Retail Stores

• Shopping malls, department stores, specialty stores, supermarkets … etc

P18) Banking, Insurance & Financial Services

• Banking services including current accounts, saving accounts, credit cards, loans, investment services, online banking and more
• Insurance services of all kinds & financial brokerage and investment houses.

P19) Real Estate

• Real estate services & special economic zones

P20) Management Services

• Consulting, recruitment and all management services

P21) Corporate Image Advertising

• Promoting corporate image for corporations and non- profit organizations

P22) Public Awareness (Corporate & NGO)

• Public awareness in all social, political, economic, health and other aspects

P23) Government

• Governmental or semi-governmental organizations & services.

P24) Educational Services

• Educational Institutions (schools, universities, training centers …etc)

P25) Press Campaign

• A series of advertisements for the same brand, product or service using different executions or variations on a theme in newspapers, magazines and other print media.

There are 2 Outdoor categories, each with separate Gold, Silver & Bronze awards

O1) Outdoor – Single Advertisement

• An outdoor advertisement, image or execution for any category of products and service

O2) Outdoor Campaign

• A series of outdoor advertisements for the same brand, product or service using different executions or variations of a theme in outdoor media.

Each of these 8 BTL categories has separate Gold, Silver & Bronze awards

BTL1) Corporate Identity

• Company logos, letterheads, envelopes, business cards…etc

BTL2) Product & Services Packaging

• Product & Services containers, boxes and labels.

BTL3) Retail Promotions

• Point-Of-Sale stands, Posters, Flyers…. etc.

BTL4) Restaurant Menus

• Restaurant Menus …. etc.

BTL5) Invitations & Season Greeting Cards

• Season’s greeting cards and packages in all forms

BTL6) Direct Marketing & Gift Items

• Mailed promotions for an image or product
• Branded Gift items for seasonal and corporate occasions.

BTL7) Corporate & Public Service Literature

• Annual reports, company profile booklets, company information guides, company publications in general.

BTL8) bProduct & Service Literature

• Product and Services brochures, Flyers, booklets and folders.

There are 2 Internet categories, each with separate Gold, Silver & Bronze awards

I1) Internet Banner or Mailshot – Single Advertisement

• An Internet Banner (any size), or MailShot execution for any category of products and services.

I2) Internet Campaign

• An Internet Banners and MailShot campaigns for the same brand, product or service using different executions or variations of a theme.

There is 1 category, with Gold, Silver & Bronze awards

• Out-of-home products and services that are non-traditional or alternative media. These are not outdoor or indoor Posters, but ‘activities’, supported by posters, structures, sampling … etc.

There are 11 radio categories, each with separate Gold, Silver & Bronze awards

R1) Food, Dairy Products & Beverages

• All types of foods including chocolate, confectionery & snacks
• Milk-based products (cheese, yogurt, ice-cream, butter ..etc)

R2) Health, Beauty, Clothing & Personal Accessories

• Retail fashion, ready-to-wear clothes & accessories, fabrics
• Perfumes, Cosmetics, soap, shampoo, toothpaste, diapers
• Jewelry, watches, writing instruments, eyeglasses …etc

R3) The Home

• Household Care: Detergents, paint, air fresheners, insecticides, adhesives, gardening equipment, household cleaning products and services….etc
• Household Furnishings & Appliances: Refrigerators, washing machines, televisions, receivers, heaters, boilers …. etc

R4) Telecommunications Services

• Telecom Operators: Mobile (pre-paid & post-paid) & Fixed-line.
• Mobile Handsets & Dealers: Mobile telephones, Personal communications & Organizers.P9)

R5) Hotels, Restaurant & Entertainment Outlets

• Hotels, hotel restaurants, health facilities & other outlets.
• Restaurants, fast food outlets, coffee shops, cinemas… etc        

R6) Tourism, Events, Media & Leisure

• Cultural events, sports events, conferences, fairs & exhibitions …etc
• Advertising for films, magazines, books, newspapers, TV shows, games, video titles and more.  

R7) Banking & Insurance

• Banking services including current accounts, saving accounts, credit cards, loans, investment services, online banking and more
• Insurance services of all kinds

R8) Automotive & Automotive Accessories

• Cars, commercial vehicles, tires, car hi-fi, lubricants and all parts

R9) Corporate Image Advertising

• Promoting corporate image for corporations and non-profit organizations

R10) Public Awareness, Government & Educational Services

• Public awareness in all social, political, economic, health and other aspects
• Educational Institutions (schools, universities, training centers …etc)

R11) Radio Campaign

• A radio campaign for any category of products and services.

There are 8 TV categories, each with separate Gold, Silver & Bronze awards

TV1) Food & Dairy Products & Non-Alcoholic Beverages

• All types of foods including chocolate, confectionery & snacks
• Milk-based products (cheese, yogurt, ice-cream, butter ..etc

TV2) Telecommunications Services

• Telephony service operators (mobile, land lines, Internet, paging.. etc)
• Telephony equipment for consumers (phones & accessories …. etc)
• Internet Service Providers, On-line content and services

TV3) Tourism & Events

• Cultural events, sports events, conferences, fairs & exhibitions …etc
• Commercial airlines, travel agencies and packages.

TV4) Banking & Insurance

• Banking services including current accounts, saving accounts, credit cards, loans, investment services, online banking and more
• Insurance services of all kinds

TV5) Services (Media, Real Estate, Management Services)

• Advertising for magazines, newspapers, TV shows, games, video titles ..etc
• Real estate services & special economic zones
• Consulting, recruitment and all management services.

TV6) Corporate Image Advertising

• Promoting corporate image for corporations and non-profit organizations

TV7) Public Awareness, Government & Educational Services

• Public awareness in all social, political, economic, health and other aspects
• Educational Institutions (schools, universities, training centers …etc)

TV8) TV Campaign

• A series of TV commercials for the same brand, product or service using different executions or variations on a theme.