There are 25 press categories, each with separate Gold, Silver & Bronze awards:
P1) Food, Dairy Products & Beverages
- All types of foods including chocolate, confectionery & snacks
- Milk-based products (cheese, yogurt, ice-cream, butter ..etc)
- Soft drinks, fruit juices, hot drinks (tea, coffee), mineral water …etc
P2) Watches, Jewelry & Personal Accessories
- Jewelry, watches, writing instruments, eyeglasses … etc
P3) Health & Beauty Products
- Perfumes, cosmetics, soap, shampoo, toothpaste, diapers, foam…. etc
P4) Household Care, Furnishings & Appliances (The Home)
- Detergents, paint, air fresheners, insecticides, adhesives, gardening equipment, household cleaning products and services….etc
- Refrigerators, washing machines, televisions, receivers, heaters, boilers …. etc
P5) Personal Consumer Electronics & Mobile Handsets
- Mobile telephones, Personal digital devices (music players… etc).
- Personal Computers & Accessories.
P6) Business & Industrial
- Office Products & Services (automation products, stationary… etc).
- Industrial equipment & services (heavy machinery, building materials … etc).
P7) Telecommunications Services
- Telecom Operators: Mobile (pre-paid & post-paid) & Fixed- line.
P8) Internet & Mobile Data Services
- Internet Service Providers, On-line content (websites) and services.
- Data content providers.
P9) Automotive & Automotive Services
- Cars, commercial vehicles, tires, car hi-fi, lubricants and all parts
P10) Airlines, Transport & Shipping
- Commercial airlines, courier, cargo & shipping
P11) Tourism Services
- Travel agencies, car rental agencies, public & private tourism initiatives.
P12) Hotels & Hotels Outlets
- Hotels, hotel restaurants, health facilities & other hotel outlets.
P13) Restaurants & Entertainment Outlets
- Restaurants, fast food outlets, coffee shops, cinemas… etc
P14) Events, Conferences & Exhibitions
- Cultural events, sports events, conferences, fairs & exhibitions …etc
P15) Media & Leisure
- Advertising for films, magazines, books, newspapers, TV shows, games, Video titles and more.
P16) Clothing, Fabrics & Footwear
- Retail fashion, ready-to-wear clothes & accessories, fabrics
- Shoes & Footwear
P17) Retail Stores
- Shopping malls, department stores, specialty stores, supermarkets … etc
P18) Banking, Insurance & Financial Services
- Banking services including current accounts, saving accounts, credit cards, loans, investment services, online banking and more
- Insurance services of all kinds & financial brokerage and investment houses.
P19) Real Estate
- Real estate services & special economic zones
P20) Management Services
- Consulting, recruitment and all management services
P21) Corporate Image Advertising
- Promoting corporate image for corporations and non- profit organizations
P22) Public Awareness (Corporate & NGO)
- Public awareness in all social, political, economic, health and other aspects
- Governmental or semi-governmental organizations & services.
P24) Educational Services
- Educational Institutions (schools, universities, training centers …etc)
P25) Press Campaign
- A series of advertisements for the same brand, product or service using different executions or variations on a theme in newspapers, magazines and other print media.